This year I went to IMATS (London) for the first time ever. Before I went I wasn't really sure what to expect, so I thought I would share my experience and give a few pointers to any one who may be thinking of going next year.
Before I went I wrote down a couple of things in my phone which I wanted to keep an eye out for. Most of it was either sold out or the brand didn't even exist at IMATS, but can we take a second to admire my organisation? hahaa.
When I arrived the line to get in was massive, however, it moved really quickly and I was in within 10 minutes. I had a walk around to see what was there (which I would recommend before buying anything). It was so overwhelming with all the products that I felt like I needed to be systematic about how I would conquer the jungle of makeup I had just walked into. Some counters were selling the same thing at different prices, for example; the 'Ben Nye Banana Powder'.
If you're anything like me then try and do some research into the brands that will be there. There were SO many stands selling makeup brushes, and after my shedding nightmare with the Zoeva brushes, (I'm exaggerating a tiny bit) I didn't fancy taking the risk with any brands that I had never heard of.
I went with my friend and we were able to tell each other "another highlighter isn't necessary" and "I think you should stop spending now!" It's always easier to tell someone else enough is enough rather than trying to tell yourself.
Something I would highly suggest is that you set a budget and stick with it. It's SO easy to get carried away at events like these. Breaking the bank may feel good at the time, but the aftermath could bite you back. I took cash with me, this helped because once the money was gone.. it was GONE.
It was a fantastic day and I definitely want to go back next year! It was also tiring, so make sure you wear comfortable clothing, foot wear and travel light. I took quite a big shoulder bag, which wasn't the best idea.
There were also many amazing things going on. So I have put together a little video to give you a taste of what it was like!
I plan to post more videos on YouTube, so please subscribe to my YouTube channel <3
Thank you! <3
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